What is Customer Journey Mapping?

Customer journey mapping is a visualization of the steps a customer takes from discovering your product to becoming a loyal user. It helps developers and marketers understand pain points and improve user experience. A journey map includes stages like Awareness, Consideration, Purchase, and Retention, along with user goals, emotions, and touchpoints. By combining web analytics and user feedback, teams can improve features like onboarding, CTAs, and checkout flows, resulting in better conversion and engagement.