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@Ahmed Abdalla
·Technical SEO
6 mins

Schema Markup for SEO

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Schema markup is a type of microdata added to HTML that helps search engines understand the content of a page. By implementing structured data using schema.org vocabulary, developers can enhance rich snippets in search results, increasing click-through rates. For instance, adding schema for articles, reviews, or FAQs allows Google to display enhanced previews. In Next.js or React projects, developers can use JSON-LD format inside the `<Head>` tag to inject schema. Tools like Google's Structured Data Testing Tool help validate the markup implementation.